I collaboration with a Creative Director, I provided art direction, created the concepts and style guides for each of the 6 stages of the Holiday campaign, from Thanksgiving and Black Friday through Christmas and New Year.

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We conducted the casting, photoshoot, and management of 200 photos library with flexible, exchangeable elements (isolated hands, devices, packages etc.)

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I lead a team of 10 visual and production designers in execution of approximately 6000 assets across five Amazon Devices product families (Echo, Fire TV, Fire Tablets, Kindle and Home security). My responsibilities also included interacting with stakeholders and leading multiple presentations to achieve an alignment and approvals of the upper management.